How good are you are you at telling a story? How good are at telling the story of your business. Every story begins with a character who wants or needs something. In movies like StarWars, we identify with the hero at the start of the movie and, within minutes, the audience knows what they want.
Phil believes that storytelling is a key component in crafting a compelling narrative about your business or organisation that will drive customer action. Phil reflect on a specific model by Donald Miller in his highly acclaimed book, 'Build a Brand Story'.