Supercharged Entrepreneur
Big brands. Big changes. | David Antrobus | Ep. #47

Big brands. Big changes. | David Antrobus | Ep. #47

February 7, 2020

How do global brands like ICI, British Airways, Bentley, Nike and IBM stay relevant? Simple answer... some of them don't!

In this episode world-class marketing strategist David Antrobus recounts his work over the last 40 years with some of the world's most well-known brands.

David explains the importance of staying connected to your customers and building a growth strategy based on understanding their needs in an ever-shifting competitive landscape.

David's contention is that brands, big and small, need to do better at managing change, especially in the marketing function.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Building your brand in 2020 (LIVE) | Ep. #46

Building your brand in 2020 (LIVE) | Ep. #46

January 25, 2020

Building your brand in 2020 is more than just tweaking your logo and sending our some promotional flyers. Brand building comes from the deep thinking behind the visual, and from understanding the real reason your customers buy from you.

Speaking LIVE from Sci-Tech Daresbury in January 2020, Phil discusses three practical ways to develop your organisation's brand in 2020. Starting with the power of storytelling, then exploring the 'Why' of your organisation and finishing with how to create a 'Purple Cow' for your business.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Hottest book review | The ONE Thing by Gary Keller | Ep. #45

Hottest book review | The ONE Thing by Gary Keller | Ep. #45

January 14, 2020

How can you achieve extraordinary results in any part of your life? Simple - you just find your ONE thing. In this first episode of the new decade Phil reviews his favourite book of 2019 - The ONE Thing by Gary Keller and Jay Papasan.

Phil explores some of the concepts of the book, including the '6 lies', how to find and focus on the most important things, the importance of asking great questions, the art of mastery and the four thieves of our time and energy.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Scale-up Marketing | Interview with Max Hoppy | Ep. #44

Scale-up Marketing | Interview with Max Hoppy | Ep. #44

November 3, 2019

Interview with Max Hoppy from Bind Agency talking entrepreneurship, startups, scale-ups, marketing, life working at Google and a whole heap more. So much value to be found in this conversation. Key takeaways include:

- The importance of raising seed capital early during the start-up phase

- Use growth hacking techniques which definitely will NOT scale to get a deeper understanding of your customer or market

- Your key growth goal should be to find 100 customers who will love and fight for your product, service or brand

- Inside insight into Google's famous training programmes, specifically the three R's 

- Build a world-class customer services mentally from day one

- The 'Bind' approach to ensuring consistent value in the client/agency relationship

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

How to get your ideas to spread | Purple Cows | Ep. #43

How to get your ideas to spread | Purple Cows | Ep. #43

October 27, 2019

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

In this final part of his Online Symposium guest talk Phil explores how you can get your ideas to spread, the benefits of creating a purple cow and how to find the Otaku in your products and services. Be different. Be remarkable!

Watch Seth's talk here -https://www.ted.com/talks/seth_godin_on_sliced_bread

Order Seth's book - https://amzn.to/2P6IvPN 

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

 

Paying It Forward | Authentic Networking | Ep. #42

Paying It Forward | Authentic Networking | Ep. #42

October 25, 2019

Spur of the moment podcast from Phil as he reflects on the importance of 'paying it forward' and authenticity in business.

After meeting someone today who immediately demonstrated these principles in their first meeting, Phil challenges his own thoughts, motivations and approach to business and networking.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Starting With The Why (Simon Sinek) | Ep. #41

Starting With The Why (Simon Sinek) | Ep. #41

October 21, 2019

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers.

In this 2nd part of his Online Symposium guest talk Phil explores how you can use this model to open up a new realm of possibilities for building the brand of your business or organisation.

Watch Simon's Sinek's talk here - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Order Simon Sinek's book - https://amzn.to/2pBqvT5 

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

Brand Storytelling (LIVE)  | Ep. #40

Brand Storytelling (LIVE) | Ep. #40

October 7, 2019

How good are you are you at telling a story? How good are at telling the story of your business. Every story begins with a character who wants or needs something. In movies like StarWars, we identify with the hero at the start of the movie and, within minutes, the audience knows what they want. 

Phil believes that storytelling is a key component in crafting a compelling narrative about your business or organisation that will drive customer action. Phil reflect on a specific model by Donald Miller in his highly acclaimed book, 'Build a Brand Story'.

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages. 

Digital Transformation in 2019 (LIVE) | Ep. #39

Digital Transformation in 2019 (LIVE) | Ep. #39

September 24, 2019

Phil returns after an extended summer break to discuss his passion for leadership in the age of digital.

Whether you are a marketeer aspiring to join the senior leadership team, or a business owner looking to develop your digital marketing skills, Phil shares his top 5 tips for developing your digital leadership skills in 2019.

#1 - Educate yourself on digital and leadership
#2 - Understand that digital leadership is about inspiring change within your business or organisation
#3 - Integrate your digital campaign into the overall business growth strategy of the business or organisation
#4 - Understand the important of an agile appoach to digital (plan, execute, learn & optimise)
#5 - Get great at analysing and presenting on digital

If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages. 

Leadership in a Digital Age | Ep. #38

Leadership in a Digital Age | Ep. #38

July 20, 2019

How can leaders deliver growth in a digital age? How do marketers create a digitally-focused marketing strategy? With an ever-shifting technological landscape, the business world must learn to adapt and overcome if it is to survive and thrive in this new world of digital.

In this podcast Phil explores the four evolutions of marketing over the last 100 years, starting with the 'product-centric' (marketing 1.0) era of the early-mid 20th century, through to the digitally-fused (marketing 4.0) world we live in today. 

If you are looking to develop your digital leadership skills, please take a look at our 6-month experiential Digital Leaders course - Digital Leaders Programme 2019.

If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below.